Fresh off Anomaly’s Budweiser Super Bowl win, America’s other favorite sport confirmed that the agency will be its new creative AOR. There was no review.
Less than a year ago, we reported that the league had chosen BBDO New York, also without a review. Here’s that agency’s first work for Opening Day 2014:
This big score follows Anomaly’s Johnnie Walker global win in December. From the MLB’s COO to Maureen Morrison of AdAge:
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“We are very excited to work with Anomaly, whose work speaks for itself, and will look to them to capture the game, its stars and major events in new and creative ways.”
No word on whether the Budweiser work led to this win.