BBDO Toronto Sees Through ‘Hunger Vision’ for Snickers

By Erik Oster 

BBDO Toronto launched a new iteration on the long-running “You’re Not You When You’re Hungry” Snickers campaign centered around a 30-second spot entitled “Hunger Vision,” which features an appearance by Toronto Raptors point guard Cory Joseph.

Two friends are watching the Raptors game when one of them says, “You look just like Cory Joseph,” much to his buddy’s befuddlement. So he (temporarily appearing as Joseph) hands his friend a Snickers saying, “you get a little confused when you’re hungry.”

It turns out his friend didn’t look so much like Joseph after all.

The campaign also includes a series of OOH ads featuring the “S” in Snickers marking the divide between terms like “Furious” and “Smiling” and “Clueless” and “Smart.” Both approaches mark a clear continuation of the “You’re Not You When You’re Hungry” approach, without the meta aspect of BBDO New York’s “live” Super Bowl effort for the brand and subsequent follow-up.sn_ba_cluelessmart_rgb_0sn_ba_furiousmiling_rgb
Agency: BBDO Toronto
Executive Creative Director: Todd Mackie, Denise Rossetto
Senior Art Director: Mike Schonberger
Senior Copywriter: Matt Hubbard
Account Director: Rachel Selwood
Account Supervisor: Jamie Faltl
Agency Producer: Beatrice Bodogh
Production: Partners Film Co
Directors: Ben Hurst, Dave Thomas
Director of Photography: Mikhail Petrenko
Producer: Kellyann Murphy
Editing: Saints Editorial
Editor: Robin Haman
Transfer: Alter Ego
Online Editor: Eric Perrella
Music: Ricochet Audio
Audio Production Manager: Mike Rosnick