22squared Continues Gender Diversity Push With Arrival of Annette Sally From Leo Burnett as Executive Director, Account Management

By Erik Oster 

Independent agency 22squared welcomed Annette Sally as executive vice president, executive director, account management. Sally will be based out of 22squared’s Atlanta office, reporting directly to chief client officer Brandon Murphy.

“Bringing a leader of Annette’s caliber to 22squared is a big step for our agency,” Murphy said in a statement. “We have ambitious goals and plans for our future and she will be critical in helping us achieve them. Her experience in leading brands to and through game-changing ideas will help 22squared make a bigger impact.”

The move sees the agency continue its push for greater gender diversity, following a series of new hires and a promotion in February. In a press release at the time, 22squared noted its 68 percent female employees, 47 percent female creatives, 80 percent female senior vice presidents and 29 percent female executive leadership.


Sally joins 22squared from Leo Burnett, where she has served as executive vice president, global business leader since January of 2014 and oversaw the agency’s “#LikeAGirl” campaign for Always. Prior to joining Leo Burnett she spent a year as executive vice president, group account director with Arnold New York. Before that she spent ten years with Grey, serving in roles as a managing director, account director and global account director.