BBDO Proximity Thailand Launches ‘Memory Recaller’ for Samsung

By Erik Oster 

BBDO Proximity Thailand launched “Memory Recaller” for Samsung, “a one-stop mobile application that utilizes facial recognition to recall connections for people with Alzheimer’s, naturally and seamlessly.”

BBDO Proximity Thailand worked with a Dementia specialist at Praram9 Hospital to create the easy-to-use app. It works by utilizing the mobile camera and facial recognition technology to detect the person standing in front of the patient and then informs them of their name and relationship to them in auto-speech. There’s also an “Activity Recaller” feature to help patients keep track of completed activities to avoid repeating activities they’ve already completed. While it can’t stop the progression of Alzheimer’s, the app has real potential to improve the lives of patients, by reestablishing lost connections and alleviating some of the isolation of memory loss. The case study above demonstrates the app in action, through the positive role it plays in one man’s life.



Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Anuwat Nitipanont
Creative Director: Anuwat Nitipanont
Art Director: Katkanan Boonyarungsrit
Copywriter: Manamai Rodpetch
Copywriter: Peter Oh
Business Director: Arunee Rueangwattanaporn
Account Director: Tanyawan Wongapichart
Account manager: Umaporn Khlangbunkhrong
Digital Project Manager: Chanaphang Wutthithammakoon