BBDO New York Takes Pranks Too Far for Snickers

By Erik Oster 

BBDO New York released two online spots designed to function as April Fool’s Day related extensions of the brand’s “You’re Not You When You’re Hungry” campaign.

That connection, though, is a bit of a stretch. The two ads both follow April Fool’s Day pranks that go too far, followed by the message, “If you take April Fools this far, you might be hungry.” We’re not sure how being hungry translates to over the top pranking exactly, other than wanting to tailor the theme to the existing message. At any rate, in “Bedtime” a woman sets up a camera to document her prank on her significant other, which involves hiding a large snake under the covers and calling him to bed. Another spot sees a boy plugging his guitar into a large amp set up directly across from a slumbering grandmother. Clearly both of these pranks are not only ill advised, but could result in heart attacks. It can’t help but remind us of a certain other April Fool’s Day prank that went too far.

Credits:

Agency: BBDO New York

Client: SNICKERS

Title: “Bedtime” – “Grandma”

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Executive Creative Director: Gianfranco Arena

Executive Creative Director: Peter Kain

Copywriter: Lucas Owens

Art Director: Sei Rey Ho

Director of Integrated Production: David Rolfe

Group Executive Producer: Amy Wertheimer

Producer: Annie Dietz

Group Planning Director: Crystal Rix

Senior Planner: Alaina Crystal

Global Account Director: Susannah Keller

Account Director: Joshua Steinman

Account Manager: Tani Corbacho

Account Executive: Jocelyn Choi

Editorial: The Kitchen at BBDO

EP: Renee Haar

Editor: Keith Vogelsong

Sound-mix: Corey Bauman

Social Media Agency: FANSCAPE (THE MARKETING ARM)

Account Management: Torri Eubanks

Associate Director of Strategy: Hannah Redmond

Content Strategist: Rita Mogilanski

Casting: HOUSE CASTING

Production: UBER CONTENT

Director: Ben Callner

Executive Producer: Steve Wi

Production: ALL:EXPANDED

Director of Photography: Ron Egozi

Executive Producer: Duncan Winecoff

Line Producer: Tara Bassim

AC/DIT: Brandon Kelly

Gaffer: Adam Lukens

Production Designer: Joseph Sciacca

Prop/Set Decorator: Billy Brad Burke

Wardrobe: Bree Perry

HMU: Kristen Alimena

PA/Driver: Nick Stergiopoulos

Animal Agency: ALL CREATURES GREAT & SMALL

Animal Wrangler: Cat Long

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