BBDO New York Executive Producer Heads In-House to Wonderful Agency

By Erik Oster 

Wonderful Agency, the in-house agency for The Wonderful Company (whose brands range from Wonderful Pistachios to Fiji Water to the recently-launched JNSQ wine brand), hired Tom Sann to lead its integrated production department as executive producer, effective February 25.

In the role, Sann will report to Wonderful Agency CCO Darren Moran, working across all of The Wonderful Company’s consumer and philanthropic brands, we well as on internal video content, while also working with Moran to expand Wonderful Agency’s production and post-production capabilities.

“Tom is a seasoned producer with a long track record of producing iconic work,” Moran said. “He has a passion for great creative, and his easy-going but focused approach is a nice fit for our team.”


“You need to be relentless about the execution of an idea, to understand the power of every last detail, and to pour your heart and soul into each and every effort,” added Sann. “That’s a philosophy that resonates throughout the Wonderful Agency, and I’m excited to be joining such a talented group of individuals.”

Sann joins Wonderful Agency from BBDO New York, where he spent the past 8 years as an executive producer, working with clients including P&G, AT&T, Johnson & Johnson, Visa, Humana, ExxonMobil, Venus, Gillette and Pfizer. Before joining BBDO in 2011, he served in executive producer roles for Campbell Mithun and McCann New York, followed by a brief stint as senior producer on Budweiser for Anomaly.

As an example of what he’s going to be working on, remember this pistachio spot from about 9 months ago?