BBDO Induces Mass Gyrations for Mountain Dew Kickstart

By Kiran Aditham 

BBDO has unveiled the next installment of its ongoing campaign for Mountain Dew’s energy drink line, Kickstart.

Here, the three lads we first met earlier this year during the Super Bowl take their odd dance party and cans of Kickstart out of the basement and onto the streets, where their spastic movements prove to be rather contagious for everyone in the “Neighborhood.”

From robe-sporting weirdos and a raccoon to a fireman and a rather nimble “suit,” the members of our dancing fools’ neighborhood seem just as as odd as their own moves.

While the ad does drag on a bit, viewers can click through random hotspots on the video itself to check out :15 mini-ads that are focused on specific characters in the ‘hood.

Now that we’ve seen the trio busting a move, we’ll just have to wait for the inevitable crossover ad with Oklahoma City Thunder star and fellow Kickstart pitchman Russell Westbrook.


Agency: BBDO
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Director / Art Director: Todd Rone Parker
Associate Creative Director / Copywriter: Dan Kelly
Group Executive Producer: Julian Katz
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kate Siembieda
Production Company: Click 3X
Directors: Cary Murnion, Jonathan Milott
President/Partner: Peter Corbett
Managing Director: Jason Mayo
Executive Producer/Managing Director – Live Action: Megan Kelly
Line Producer: Marc Chenail
DP: Lyle Vincent
Lead Colorist: Milan Boncich
Editor: Ed Einhorn
Head Of Visual Effects: Mario Caserta
Senior Flame Artist: Andrew Granelli
Senior Producer: Jody Peters
Audio: Heard City
Audio engineer: Mike Vitacco