Stop-Motion Animated Bollywood Campaign Is…

By Patrick Coffee 

Here’s a weird one: are you aware that Frooti is India’s most popular mango-flavored drink — and that it recently rebranded?

Most importantly, are you aware that Sagmeister & Walsh collaborated with agency SpecialGuest, photographer Henry Hargreaves, “artist collective” 1st Avenue Machine, and the animators at Stoopid Buddies Stoodios to create this new, bizarre stop-motion ad?

That was a no.


The release tells us that the project is unique in that Indian audiences rarely see stop-motion animation in ads, especially those starring “King of Bollywood” mega-millionaire Shah Rukh Khan. You won’t see this one on American TV, either.

ECD Aaron Duffy of SpecialGuest (who Business Insider recently called the most creative guy in advertising under the age of 30) ran the project along with Sagmeister & Walsh partner Jessica Walsh and director Mark Reisbig of 1st Avenue Machine.

Here’s a GIF for your troubles:


Creative Agency: Sagmeister & Walsh
ECD / Partner: Jessica Walsh
ECD / Partner: Stefan Sagmeister

Creative Agency: SpecialGuest
Co-Founder/ECD: Aaron Duffy
Business Director: Ashley McGee
Creative Director/Copywriter: Jonathan Emmerling
Creative Development: Edward Choi and Chloe Corner

Production Company: 1stAveMachine
Director: Marc Reisbig
EP/Partner: Sam Penfield
EP: Melinda Nugent
EP: Garrett Braren
Producer: Leanne Amos
Head of Production: Lisanne McDonald
Associate Producer: Christina Jang
VFX Director: John Loughlin
Editor: Jonathan Vitagliano
Compositor: Chris Russo
Colorist: Seth Ricart/Ricart and Co.

Music / SFX
Music Composer and Supervisor: Amit Trivedi

Animation / Post-Production / Online: Stoopid Buddy Stoodios
Executive Producer: John Harvatine IV
Executive Producer: Eric Towner
Executive Producer: Matt Senreich
Executive Producer: Seth Green
Supervising Producer: Janet Dimon
Producer: David Brooks
Line Producer: Barb Cimity
Production Manager: Mario De Jesus
Director of Photography: Helder Sun
Animation Director: Harry Chaskin
Animator: Matt Manning
Animator: Alfonso Estrada
Director of Character Fabrication: Tennessee Norton
Character Fabricator: Tommy Keiser
Editor: Jenny McKibben
VFX Lead: Jack Hamilton