BBDO, Foot Locker and ‘Epic Split’ Director Andreas Nillsson Understand Your Sneaker Fetish

By Patrick Coffee 

It’s all about the shoes.

Foot Locker’s latest campaign was timed to drop alongside some new product lines aimed right at those fine folks we call sneakerheads. Saturday’s TNT AT&T Slam Dunk Contest brought two BBDO clients together in perfect marketing matrimony as the agency reimagined that event from the POV of a true aficionado … one who sees only shoes.

Designer Jerry Lorenzo and Lakers star/air guitarist Lance Stephenson helped out.


As noted, the ad, which is now running digitally, was also accompanied by several key releases from brands like Nike, Jordan, UA’s Curry line, Puma and Adidas.

Lorenzo’s son also made an appearance—and Andreas Nillsson, the guy behind Volvo’s “Epic Split” and music videos by 2 Chainz, Goldfrapp and The Knife, directed.

The theme keeps going on social.


Client: Foot Locker
Creative Agency: BBDO New York
Campaign: “We See Things Differently”

Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Edit House: Work Editorial
Editor: Rich Orrick
Visual Effects: Blacksmith
Sound Designer: Brian Emrich
Telecine: CO3
Colorist: Tom Poole
Mix: Sonic Union
Final Mix: Steve Rosen