View Post Ad Biz | Agencies | Brands | Campaigns BBH NY ECD Ari Weiss Takes Us Behind the Cube for PS4’s ‘Perfect Day’ By Jordan Teicher on Jan. 6, 2014 - 2:02 PM I don’t own a PS4, but I catch myself periodically humming the cover of Lou Reed’s “Perfect Day” in BBH NY’s video game spot with the same title. For a brief refresher: the 60-second spot shows two ga ...
View Post Agencies | Brands | Campaigns | Sports Paddy Power Favors Fools on the Pitch with ‘Fat Watch’ By Jordan Teicher on Jan. 3, 2014 - 1:25 PM The image of fat, overpaid athletes who don’t care about what they do as much as they should is an easy shot for fans to take. It’s occasionally true. But this angle almost never comes from the house, since gambling co ...
View Post Agencies | Brands | Campaigns Life No Longer Easy: Staples Changes Slogan to ‘Make More Happen’ By Jordan Teicher on Jan. 3, 2014 - 12:04 PM I remember the Easy Button last being at all interesting about five years ago. People could actually buy a product that embodied Staples’ marketing strategy in Staples, some mixture of cool/scary meta-advertising that got ol ...
View Post Agencies | Brands | Campaigns Equinox Takes Responsibility for Your Post-Workout Misdemeanors By Jordan Teicher on Jan. 2, 2014 - 12:14 PM If a Levi’s ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this “Equinox Made Me Do It” campaign by W+K New York would be the result. Eq ...
View Post Agencies | Brands | Campaigns Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work By Jordan Teicher on Dec. 16, 2013 - 3:00 PM Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s co ...
View Post Campaigns | Sports Update: Three Fans Root Their Way into ESPN’s Fan Hall of Fame By Jordan Teicher on Dec. 16, 2013 - 2:01 PM Quick update on ESPN’s Fan Hall of Fame inductions – the three inductees were just announced for the second annual class. Sacramento Kings fan Barbara Rust, who is currently battling breast cancer, has attended every K ...
View Post Ad Biz | Agencies Creature Trades Beef for Beats at Vinyl Storefront By Jordan Teicher on Dec. 13, 2013 - 2:35 PM Today, Seattle-based agency Creature (they of recent storefront fame) opened a vinyl record shop in their ever-changing office window where customers can buy records by the pound. It’s a call back to nostalgia for family-run ...
View Post Ad Biz | Agencies | Campaigns | People | Social Media Ta No Mapa! Draws a More Complete Rio de Janeiro By Jordan Teicher on Dec. 12, 2013 - 1:32 PM In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, ther ...
View Post Ad Biz | Brands | Campaigns | Sports Visa Sings for FIFA’s League of Nations in World Cup Spot By Jordan Teicher on Dec. 11, 2013 - 2:27 PM The 2014 World Cup may not start for 183 days, but Visa is jumping on the publicity wagon extra early with “One Worldwide,” a singing welcome for all 32 teams playing in Brazil. Sources tell us Atmosphere Proximity is ...
View Post Agencies | Brands | Campaigns Leo Burnett, Special K Trim ‘Fat Talk’ for Women By Jordan Teicher on Dec. 10, 2013 - 1:02 PM One of the opening frames in Leo Burnett’s “Fat Talk” spot for Special K tells the viewer that 93% of women engage in fat talk, a form of passive-aggressive self-shaming. Because of Facebook and Twitter, I’ ...