“We are excited to name Saatchi & Saatchi as Atlantis, Paradise Island’s official agency partner. Authenticity is at the core of who we both are as brands,” Atlantis, Paradise Island president and managing director Audrey Oswell said in a statement. “Our resort has evolved and we look to Saatchi & Saatchi to continue to tell our story in creative and impactful ways that connects consumers to the heart of what Atlantis, in The Bahamas, represents as a travel destination.”
“The only thing better than visiting Atlantis on vacation is getting the opportunity to share the story of this iconic brand in a way that makes it even more appealing to choose this paradise as a destination,” added Saatchi & Saatchi chief creative officer Taras Wayner, who joined the agency from R/GA at the beginning of September, following the departure of former CCO Javier Campopiano for FCB Mexico earlier this year.
The assignment follows Saatchi & Saatchi New York’s print and digital campaign for Atlantis, Paradise Island’s luxury resort property, The Cove this summer.
“We are thrilled to formalize our partnership with Atlantis following a successful campaign for The Cove,” Saatchi & Saatchi New York CEO Andrea Diquez said in a statement. “Atlantis is such an exciting and impressive brand and we’re looking forward to shining a larger spotlight on the resort in the coming year to attract and engage new travelers.”