Arnold Worldwide Celebrates ‘The Few and Far Between’ for Jack Daniel’s

By Erik Oster 

Arnold Worldwide is launching a new multimedia campaign for Jack Daniel’s entitled “The Few and Far Between,” which celebrates, “the quirky stories told by the proprietors, bouncers, barflys and patrons who frequent…fine establishments and questionable joints.” Or, in other words, drinking stories. The brand avoids accusations of promoting excess with the disclaimer, “You can’t tell a story you don’t remember. Please drink responsibly.”

In addition to short videos, the website hosting the campaign also features “tales of whiskey, revelry and mischief” in the form of written stories, audio and mixed media. You can take a look at a teaser video above, and head to the campaign site for the full experience. The launch features thirty bar stories gathered from around the country, but the brand plans to release even more later this year as part of this massive digital campaign and has also partnered with Vice Media for a user-generated photo contest.



Executive Creative Directors: Wade Devers and Pete Johnson

Group Creative Director: Erik Enberg
Creative Directors: Travis Robertson and Greg Almeida
Art Directors: Travis Robertson and Daran Brossard
Copywriters: Greg Almeida and Madhu Kalyanaraman
Producers: Todd Buffum and Ben Ouellette

Backend Developer: MediaMonks
UI Developers: MediaMonks
UX Architect: Andy Dobbs
Production Supervisor: Todd Buffum and Ben Ouellette

Planners: Kieron Monahan and Emily Brown

Quality Assurance Manager: Nate Read
Marketing Producers: Paul Nelson, Emily Brooks and Michelle Dravis

Business Affairs: Maria Rougvie
Launch Date: September 2, 2014

Production Company: MediaMonks

Production Company Creative Director: Jouke Vuurmans

Production Company Director: Joe Roberts

Production Company Producers: Nathalie Visser and Tim Ruiters