Arnold Launches Olympics Campaign for Carnival with ‘Bobslide Champs’

By Erik Oster 

Carnival announced today that it is “the national cruise line advertiser of NBC’s telecast of the Sochi 2014 Olympic Winter Games,” with their new Olympic campaign from Arnold Worldwide.

Arnold’s campaign for Carnival launches today with the 30 second television spot, “Bobslide Champs,” which “will air on NBC, CNBC, MSNBC, NBC Sports Network and USA Network throughout the duration of the Sochi 2014 Olympic Winter Games,” and also in select cinemas across the country. The spot features a sports announcer narrating while a group of four children race down a Carnival waterslide as if they are a bobsled team. “That was a run for the ages!” he exclaims as the crew crosses the finish line. “Bobslide Champs” is expected to increase the need for Carnival employees to shout “One at a time on the slide, please!” by at least 500 percent.


The campaign is timed to coincide with “what is known as ‘wave season’ – a key window for generating cruise reservations,” which, luckily for Carnival, also comes during the Olympics this year. In addition to the television campaign, the campaign also includes “a series of contests, videos and posts on the line’s highly trafficked social channels.” Stick around for credits and the extended, 60 second version of “Bobslide Champs” after the jump.


Carnival’s Olympics TV spot “Bobslide”

Executive Creative Directors: Pete Johnson and Wade Devers

Group Creative Director: Erik Enberg

Creative Director: Rob Kottkamp

ACD/Art Director: Erek Vinluan

Copywriter: Sam Gutglass

Producer: Spring Clinton Smith

Assistant Producer: Tia Demelis

Business Affairs: Jen Wrentmore

Marketing Producers: Don Lane, Cass Taylor, and Hillary Williams


Production Company: Reset

Production Company Executive Producer: Jeff McDougal

Production Company Line Producer: Suzie Tedesco

Director:Andrew Douglas

Cinematographer: Justin Brown

Editorial Company: Cosmo Street

Editor: Tom Scherma

Assistant Editor: Mark Potter

Sound Design: Machine Head

Sound Mix: Sound Lounge

Music: Chariots of Fire – Vangelis