Antonio Brown Mans the Reception Desk in W+K’s New ‘This Is SportsCenter’ Spot

By Erik Oster 

With football season officially here, W+K New York launched the latest in its ongoing “This is SportsCenter” campaign promoting ESPN’s flagship program.

“Phone Calls” sees Pittsburgh Steelers wide receiver Antonio Brown dealing in receptions of a different kind. He answers calls at ESPN’s reception desk and lets SportsCenter¬†host Neil Everett know his total number of “receptions” that day, adding that he almost broke the record the day before. Everett tries to convince Brown that they are “phone calls” and not “receptions” but soon gives up.

We last checked in with W+K’s “This is SportsCenter” campaign with March’s “Utensils” starring PGA golfer Jordan Spieth. While this latest spot isn’t quite as fun as that one, it brings the same dependable deadpan humor we’ve come to expect from the long-running campaign. “This is SportsCenter” has long been the kind of effort that runs on a formula where viewers know what to expect, but the openness of the concept also allows for enough variety to keep things interesting.

Agency: W+K New York
Executive Creative Directors: Karl Lieberman
Creative Directors: Brandon Henderson, Erwin Federizo
Copywriters: Alex Ledford
Art Directors: NJ Placentra
Executive Producer: Temma Shoaf
Head of Integrated Production: Nick Setounski
Account Team: Mike Welch, Matt Angrisani, Liz Lindberg
Project Manager: Kristin Daly
Business Affairs Manager: Tana Prosper
Head of Business Affairs: Sara Jagielski
Traffic: Sonia Bisono, Andy Hume

Production Company: O Positive
Director: David Shane
Director of Photography: Dave Morabito
Executive Producer: Marc Grill
Producer: Ken Licata

Editorial Company: Mackenzie Cutler
Editor: Nick Divers
Assistant Editor: Zoe Newman
Post Executive Producer: Sasha Hirschfeld

VFX Company: Schmigital
Flame Artist: Jimmy Hayhow
Flame Assistant: Joseph Miller

Mix Company: Mackenzie Cutler
Mixer: Sam Shaffer

Color: Company Company 3
Colorist: Tim Massick