Anomaly Wins Campbell’s Prepared Foods Brands

By Patrick Coffee 

Today in Things We Couldn’t Break Earlier Today Because The Client Didn’t Feel Like Responding to Our Emails for Six Hours news, Campbell’s has awarded creative AOR duties on several of its brands to Anomaly after a review.

The review launched in November 2015 and concerned not the famous soups but the prepared foods division including Prego, SpaghettiOs, Pace and Ready Meals.

As AdAge reports, the MDC Partners agency will handle “digital, social and experiential along with brand and creative platform ideation” moving forward. A client rep says the parent company wanted to consolidated all four brands under one shop.


Campbell’s is a fairly big spender on all of its brands, laying out a total of $22 million in measured media on these four in 2014. But there was no incumbent on these accounts, and BBDO remains agency of record for the larger Campbell’s business.

We must credit TM Advertising of Texas, however, for coming up with the famous “Why, this stuff’s made in New York City!” campaign for Pace Picante Sauce.