Amanda Van Nuys, Organic’s VP Marketing, Heads to Second Life

By Matt Van Hoven 

Update: Commenter Tim Howland and another source note that Van Nuys’ former boss from Organic, Mark Kingdon is now CEO of second life/Linden Labs.

After five-or-so years with Organic, Amanda Van Nuys is leaving the agency and the ad-world for Second Life/Linden Lab. While with the agency, she handled corporate communications and dealt with bloggers like us. Her replacement, Randi Barshack will take over “public relations, analyst relations, alliances, advertising, events, and digital communications initiatives.”


That’s from an article in the San Francisco Business Times, which doesn’t even mention Van Nuys. We always find it strange when agencies announce a new hire, but omit info about the person who left. In this case, Van Nuys left the industry, so her not being mentioned is…just odd.

Van Nuys said of her departure, “after 5 years it was time to move on..”

At Second Life she’ll run the company’s enterprise marketing department, which involves “helping companies use virtual world technologies to conduct virtual meetings, training, collaboration, etc.”

“Amanda had been with Organic for nearly six years and during this time
she fostered our brand from ‘Who are they – are they still around?’ to being sought after by top industry analysts and business publications, in Addition to having our executives keynote top industry conferences,” said Marita Scarfi, EVP, CFO & COO, Organic, Inc. Damn, Marita’s busy!

Barshack comes from Mercado, where she was vp of worldwide marketing.

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