TBWA\Media Arts Lab, Apple’s dedicated creative agency, has a new global strategic lead.
The agency hired Amanda Fève as global chief strategy officer. In the role, she will be based in TBWA\MAL’s Los Angeles headquarters. Fève joins the agency from Anomaly Amsterdam, where she was partner, chief strategy officer, leading planning for Anomaly’s Amsterdam and Berlin offices.
While the chief strategy officer is not a new role at the agency, the position had been vacant for the past 18 months after previous CSO Nick Barham left to start his own company, FNDR.
“We looked long and hard to find the right candidate for the role, identifying someone who could not only guide our strategic offering at a global level, but also play an active role to shape the agency and the work we create, as we look to the future,” Katrien De Bauw, global president of TBWA\Media Arts Lab, said in a statement. “Her experience creating work at a global and local level, in markets across every continent, is invaluable and gives her a unique point of view and experience creating work that can feel both global and local simultaneously.”
Fève joined Anomaly in 2012 as head of planning for Amsterdam and grew her department of one into a multi-disciplinary team, working with clients including Bulgari, Converse, Ikea, Johnnie Walker and T-Mobile.
Fève’s career started in New York at JWT she moved to the U.K. in 2003 with JWT before joining BBH London, where she spent five years. In 2010 Fève moved to Amsterdam to join Wieden + Kennedy, where she was the global planning lead for Coca-Cola.
“Many agency leaders would be content to be making work that makes the rest of the world jealous,” Fève said in a statement. “What I love about [Brent Anderson, global chief creative officer for TBWA\Media Arts Lab] and Katrien, and the team they have built, is that their track record of enduring, iconic work is paired with a real hunger for innovation and disruptive creativity.”