TBWA\Chiat\Day Names Top Strategist

Nick Barham comes from Wieden + Kennedy

TBWA\Chiat\Day has reached into Wieden + Kennedy to find a new strategy chief for its office in Playa del Rey, Calif.

Nick Barham most recently was global director of W+K Tomorrow, an offshoot of Wieden in Portland, Ore. At TBWA\C\D, he becomes chief strategy officer, reporting to office president Carisa Bianchi.

Earlier in his career, Barham was a planning director at Wieden's office in Shanghai, China, working on brands such as Nike, Coca-Cola and Nokia. He also has worked in London, for Bartle Bogle Hegarty, Karmarama and the BBC.

The appointment represents Barham's second time around at TBWA. Years ago, he was planning director for TBWA\China, which makes him a known quantity within the global agency.

"Nick has a fantastically diverse career and will bring unique hybrid skills to creative and strategic leadership," Bianchi said, in a statement.

The office's top accounts include Pepsi, Gatorade, Nissan, Energizer and Southwest Airlines.

Barham, 41, fills a vacancy left by the fall exit of executive planning director Dan Goldstein. Goldstein, who had led planning in the office since 2009, left to become chief strategy officer at DB5, a quantitative research company.