As the death toll sadly continues to rise to well over 4,000 in the wake of this past weekend’s devastating earthquake in Nepal, The Ad Council is doing its part to help relief efforts with a PSA campaign that includes both TV and print components created by Oakland/D.C.-based production company Free Range Studios.
For this effort, the Ad Council teamed up with existing partner the U.S. Agency for International Development’s Center for International Disaster Information (USAID CIDI) to not only direct people to participating non-governmental organizations–there are thankfully many–but encourage cash donations.
Regarding the PSA push, USAID CIDI director Juanita Rilling says in a statement:
“The most substantial, expeditious, and effective way to help those affected by disaster is to give a monetary donation to a relief organization that is already working to provide aid to those in need. USAID CIDI is proud to be working with the Ad Council to ensure this important message reaches all Americans who want to help.”
Check out the full print ad below and go here for more information.