Ace Hardware to GSD&M?

By Matt Van Hoven 

We hear: GSD&M has picked up the Ace Hardware account, and will be announcing the win tomorrow. A call to the agency was not returned but the time this story was published.

The win would not be huge for GSD&M, but a victory just the same. In December of last year, the shop was in the running for the Home Depot account, which it did not win. That business went to Dallas based Richards Group.

The agency is also waiting to hear if BMW has selected them for media responsibilities. We hear it’s between GSD&M and McCann. However, news broke today that Canadian firm Media Experts won the national account (in Canada). It was my impression that GSD&M and McCann were vying for the global media account, but that may have been incorrect.