W+K’s Cannes Plans

By Matt Van Hoven 

Award shows in tough times are…(polls)

The results to my search for info regarding who will be attending Cannes from which agency have been flowing in like, well, maybe one every other day or so. Today Wieden responded.

“We’ve got a lot of submissions for Cannes this year representing all of our clients from Honda ‘Let it Shine’ to the Nike Women Here I Am and EA Sports LET’S FIFA 09 Integrated Campaigns and Coca Cola Romance Prints, Coca Cola Olympics and many more.

“W+K has made a collective decision that no one from the network will attend the awards ceremony this year, however I’m sure many will attend as guests of our vendors.”

So, there you have it. In the last story we published on the subject commenter Milk the Pigs wrote: “Is there any other industry that has as many awards or makes such a big deal about them? Our business has been literally decimated. Isn’t it time to get back to work and forget about the lavish junkets to France? Any agency that has had layoffs this year and is sending anyone to Cannes should be ashamed. Award shows stink. We should have one award show that gives out no more than 50 awards yearly&#151then maybe it would mean something to win.”

What do you think? Agree or disagree?

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