Ace Hardware is in the early stages of a creative review and “a request for proposals is likely out to agencies,” sources told Adweek.
According to Kantar Media, the brand spent $52 million on measured media in 2013 and $57 million in the first nine months of 2014. Incumbent agency GSD&M has handled the account since taking over for Mars Advertising in 2009, and it is unclear if they are defending in the review. We reached out to the Austin-based agency but they declined to comment. Media buying and planning is not part of the review and will remain with Spark.