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Ace Hardware is in the early stages of a creative review, according to sources, who said a request for proposals is likely out to agencies. It is not immediately clear how long the search will take or if the brand is using a consultant.
The home improvement retailer spent $57 million in media during the first nine months of 2014 and $52 million in 2013, according to Kantar Media.
GSD&M in Austin, Texas has handled the business since 2009.
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