A Fledgling Kevin Costner to Shill for NASCAR

By Matt Van Hoven 

Remember that time Kevin Costner was in Dances With Wolves? Those were good times. A representative for NASCAR let us know that the now-pretty-old Costner is slated to donate his likeness, voice, et al to NASCAR.

In all, Tin Cup will do some voice-over for a NASCAR movie and show up at the Sprint Cup Series Awards banquet to do something. Host, maybe? In return Costner’s band Modern West (yeah, who knew) will debut its first ever music video on NASCAR dot com, which is apparently some kind of MTV + CMT for older folks. That or neither of the aforementioned networks would touch the thing, and it was NASCAR or nothing. We’re guessing the latter.


It strikes us as semi-funny that NASCAR has chosen such a b…c…d-level actor to help them out. Hell, Jeff Gordon and Dale Earnhardt Jr. are bigger celebs than Robin Hood (remember, he was in that too). Nonetheless, the Cup has been called, and he shall answer. And sing. Check out the video above, of one of his songs.

One last note: “Costner and his band Modern West released a country album, Untold Truths, on November 11, 2008 on Universal South Records. The album debuted and peaked at #75 on the Billboard Top Country Albums.” – Wikipedia

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