Burger King made headlines earlier this year after deciding to leave global AOR Mother for David just as it had left CP+B for mcgarrybowen.
David’s most prominent work for the client to date concerned the debut of an especially colorful Whopper at San Francisco’s Gay Pride parade, but this new campaign reminds us that the chain continues to work with other agencies. The spot comes from Culver City shop Pitch, which has been working with BK for over a decade and was the only creative agency to survive Burger King’s January purge.
How many dated references appear in this ad?
Yes, the Yumbo is — or was — a real thing. Like the McRib, it appeared briefly and then grew tastier by virtue of its own absence.
The “ham and cheese sandwich” appeared at BK in 1968 and lasted only until 1974, but the company decided to bring it back for a limited time because, as the company’s CMO told Bloomberg today, “Customers have been asking about the Yumbo for years.” (BK has yet to define “limited time” in this case.)
No word on whether BK plans to revive its fish sandwich, The Whaler — but for the record, we’d like to taste an onion nugget just so we can say that we did.
Expect more David work to support the tagline “Be Your Way” soon.
Agency: Pitch, Inc.