FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers.
The trailers feature dramatic gameplay footage designed to pique viewers interest in the game, which was released this Thursday. In the 80-second broadcast spot, “The Breach,” for example, an epic battle ends with a dragon blowing fire at the screen, which turns into the title and release date, accompanied by the tagline “Lead them or fall.”
But FCB West’s campaign doesn’t end with the trailers, as the agency created a whole interactive experience which “both challenges and rewards fans with bonus content like no other advertising campaign to date.” The agency created “Quest for the Red Lyrium Reapers,” an interactive experience at DragonAge.com which challenges players with finding hidden content within the game’s campaign videos, and offers a unique incentive: an in-game weapons pack. It’s an interesting approach to get fans engaged with FCB’s campaign, and one that makes the content relevant past the release date. Stick around for the online trailer (along with credits) after the jump.
Credits:
Agency: FCB West
Agency Website: www.fcb.com
Group Creative Director: Tony Vazquez
Art Director: Jacob Pepper
Copy Writer: Chris Waigand
Senior Producer: Matt Green
Director Business Affairs: Linda Casson
Group Managing Director: Heidi Arkinstall
Account Director: Erin Morgan
Animation Company: Studio Black
Director: Fredrik Lofberg
Executive Producer: Dan Svensson
Mix/Sound Design: One Union Recording
Engineer: Matthew Zipkin
Executive Producer: Lauren Mask
Finish/Edit: Beast San Francisco
Artist: Eric Pascua
Editor: Brandy Troxler
Executive Producer: Jon Ettinger