Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children.
The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. And the results are? “It seems when presented with candy kids exhibit a pathological fixation bordering on psychosis,” according to the moderator. Oh, also, “Piñata has anger issues,” and one little boy threw up in the toilet. Whether you find this cute or annoying (or both) will depend largely on your tolerance for loud children. But then, this is targeted squarely at parents, with the payoff tagline being “Thanks to Crest their teeth are covered” following the message “Halloween candy may have an effect on your kids but not on their teeth.” Now where can we get a piñata costume?
Credits:
Client: Crest
Agency: Publicis Kaplan Thaler
Halloween Video:
Chief Creative Officer: Rob Feakins
Executive Creative Director: David Corr
SVP Creative Director: Amy Carvajal
Creative Director, Copy: Sarah Coker
Creative Director, Art: Mariana Dutra, Alex Shulhafer
Executive Producer: Noelle Nimrichter
Account Team: Angela Pasqualucci, Cheryl Loo, Kate Kim, Fuming Cao, Ilyssa Harbatkin
Halloween All Team:
Chief Creative Officer: Rob Feakins
Executive Creative Directors: David Corr
SVP Creative Director: Amy Carvajal
Creative Team, Copywriter: Sarah Coker, Malissa Johnson
Creative Team, Art Director: Mariana Dutra, Alex Shulhafer, Jess Killian
Executive Producer: Noelle Nimrichter
Account Team: Angela Pasqualucci, Cheryl Loo, Kate Kim, Fuming Cao, Ilyssa Harbatkin
Strategy: Dave Bovenschulte, Jhanell Biggs
UX: Zack Kurland
Analytics: Will Parker, Gino Abbate, Tulika Singh
Interactive Producer: Jane Kim
Project Manager: Nicole Soler
Director: Brad Morrison
Production Company: Slim Pictures
Executive Producer: Tom Weissferdt
Editorial: Fluid
Post Producer: Michelle Seidenfrau
Audio Post: Mr. Bronx
Mixer: Dave Wolfe