Yep, I kid you not. I’ve been doing an informal poll of CMOs of some of the major companies represented here at the Association of National Advertisers Conference in Orlando. Many of them have never heard of Twitter!
In fact, in a little flash poll that he ANA organizers just did, the majority of CMOs do NOT value social networks for marketing. more after the jump
The conference attendees were asked: Which social network do you consider for your marketing campaigns? Results:
Facebook
YouTube
Twitter
and a couple of other social networks were listed
Yet, more than 50% of attendees replied “NONE of the above”
Facebook received 18%
YouTube got about 20% of the votes
Twitter? Just 3%!
Send me some questions to ask these CMO’s, LaurelT at mediabistro dot com. Also, follow my feed on Twitter/LaurelTouby