Laurel

Here I am with 400 of the top marketers in America at the Association of National Advertisers conf in Orlando. The guys and gals responsible for $150 billion worth of budget. I’ll be at the cocktail party with them tonight. ...

Yep, I kid you not. I’ve been doing an informal poll of CMOs of some of the major companies represented here at the Association of National Advertisers Conference in Orlando. Many of them have never heard of Twitter! In fact ...

Yes, the founder is blogging. I came to the ANA (Association of National Advertisers) as the trailing spouse with my husband Jon Fine (he’s the Media Columnist at BusinessWeek, as some of you may know). In any case, thought ...