-Agency Walrus has launched sustainable clothing brand Fair Harbor’s first national campaign promoting the brand’s non-chafing men’s swim trunks. It enlisted a gruff sea captain to deliver the message men can get rid of their mesh-lined swim trunks and go for more comfort.
Fair Harbor was founded in 2014 to focus on sustainable and comfortable beachwear. To date, the brand has transformed more than 20 million plastic bottles into swimwear.
-Read Olivia Morley’s piece on how retail and media are converging for agencies and who has the upper hand.
-PacSun and Eddie Bauer are bringing more versatility to outdoors wear with a brand new celebrity partnership, led by guest artistic director and rapper A$AP Rocky.
-There’s been a shakeup at Uber Marketing, with chief marketing officer Thomas Ranese leaving after nearly three years and David Mogensen taking over as vp of marketing.
-Fred & Farid’s art director, Cindy Hernandez, understands firsthand how much of an impact racism can have on those who are most vulnerable.
-For content manager and social media lead Nikeya Alfred, healthcare in the Black community isn’t just a political issue—it’s also a personal one.
–Anas Ghazi, chief strategy officer at Stagwell, writes about how the era of the “third culture kid” has arrived.