Creative studio 3AM has hired Tynesha Williams as its executive creative director to helm the agency’s creative content studio.
At 3AM, a division of entertainment marketing agency Wild Card Creative Group, she will be tasked with integrating Wild Card’s social team into 3AM, expanding the creative department and growing the brand business.
Williams was formerly with the Cashmere Agency as vp group creative director, leading creative teams on entertainment and brand accounts.
“Tynesha is a daring creative and problem solver with a history of creating culture-shifting work,” 3AM managing director Tara DeVeaux said in a statement. “She not only builds creative departments with that same mix of fearlessness, but also consistently builds strong creatives. We have long been a fan of hers, specifically her iconic social campaigns, a discipline we officially merged into 3AM this year.”
With the addition of Williams, Wild Card now features a strong women leadership team, including DeVeaux, Wild Card CEO Alison Temple, COO Onna Mahoney, director of social Noelle Neis, and svp editorial producer Felicia Sandoval.
“I’ve always had a lot of success collaborating with female leaders. When we lead the way, women have a way of empowering, teaching and growing,” said Williams.