M&C Saatchi Sport & Entertainment is merging its East and West Coast offices and uniting them under new CEO Steph Lund.
Lund has been appointed chief executive officer, North America, of M&C Saatchi Sport & Entertainment, a new role for the business. The headquarters will remain in New York City and the agency will continue to expand staff and services between both coasts.
Lund will oversee operations, staff, client services, development, and growth at the merged agency.
Since joining the agency over two years ago, M&C Saatchi Sport & Entertainment has grown under Lund’s leadership with recent wins including Discord, Whoop, and Match Group’s BLK.
“Steph fundamentally understands the nuances of this ever-changing landscape and recognizes the power of a fully integrated communications approach to connect brands to consumers through earned actions,” Steve Martin, global CEO of M&C Saatchi Sport & Entertainment, said in a statement.
Lund previously served as managing director, New York, and prior to that role, served as svp, overseeing communications strategy for The Fader and its sister agency, Cornerstone.
Other new promotions and appointments at M&C Saatchi Sport & Entertainment include: Andrea Nirsimloo, formerly evp and now president and partner of the agency; former svp Paul Anastasiadis, now evp and partner; DJ Hardy, now senior vice president and head of DEI; Alex Osorio, svp; Nicholas Rotondi, creative director; Bryson Kane Russell, head of insights; and Aarti Parekh, who formerly headed up the L.A. office, who is now senior vice president.
M&C Saatchi Advertising L.A. ceased operations last year due to Covid-19 after two decades in business, though that did not affect the Sport & Entertainment agency. The merged agency recently hired Robert Blair as associate creative director.