-Dieste launched a campaign for Dallas Pets Alive! (DPA!) entitled “My Martha,” in reference to the Old English Sheepdog named Martha who inspired the classic Paul McCartney-penned Beatles song “Martha My Dear” (video above).
-RKCR/Y&R appointed Tamsin Djaba as strategy partner.
-Transaction marketing company ROKT opened a new West Coast office in Santa Monica, California.
–Consumers are really sick of cause marketing. Just like advertising creatives!
–Ogilvy promotes Emma de la Fosse to become its first group creative director in the U.K.
–Heineken is reviewing its below the line account in the U.K.
-Fast-casual Indian restaurant Tikkaway appointed creative agency Digital Surgeons as its agency partner, responsible for branding, creative, and service design responsibilities.
–Dos Toros Taqueria appointed BigEyedWish as its creative agency of record.