Ogilvy New York launched a campaign for IBM in which it imagines what a visual representation of the IBM Cloud might look like.
Directed by Park Pictures’ Terri Timely, the 60-second “Designed for Data” presents a stylized visualization of the IBM Cloud as a voiceover intones that “Everybody knows that business today is built on data” and that “the IBM Cloud is uniquely designed for all kinds of data.”
As the camera pans out, with all the action captured in a single take, the visualization of the IBM Cloud turns to representations of these different types of data, from weather data to “health-related data points” and social info.
Similarly-minded 30-second ads shine a spotlight on dark data, new business models and business transformation. The eye-catching visuals help make the ads, and the points they make about how the IBM Cloud can help businesses, memorable.
Credits:
CREATIVE AGENCY
CREATIVE AGENCY: Oglivy New York
CHIEF CREATIVE OFFICER: Steve Simpson
CREATIVE DIRECTOR: Laurence Gega, Jason Slack
EXECUTIVE CREATIVE DIRECTOR: Jeff Curry, Mark Koelfgen
CEO: Lou Aversano
EXECUTIVE PRODUCER: Steve Ford
INTEGRATED GROUP DIRECTOR: Joan Voltz
MANAGING DIRECTOR: Liam Parker
ACCOUNT EXECUTIVE: Emilia Pittelli
PROJECT MANAGER: Rebecca Patrick
HEAD OF BUSINESS MANAGEMENT: Emily Maier
OFFLINE
EXECUTIVE PRODUCER: Melissa Mapes
EDITOR: Ben Suenaga
EDIT COMPANY: Friendshop!
PRODUCER: Garrett Crabb
POST PRODUCTION / VFX
HEAD OF PRODUCTION: John Skeffington
CREATIVE DIRECTOR: Steve Mottershead
POST PRODUCTION HOUSE: Artjail
PRODUCTION COMPANY
HEAD OF PRODUCTION: Anne Bobroff
EXECUTIVE PRODUCER: Jackie Kelman Bisbee, Justin Pollock
DIRECTOR: Terri Timely
PRODUCTION COMPANY: Park Pictures
PRODUCER: Michelle Currinder