72andSunny Teams Up with Cast of Barbershop: The Next Cut for SportsCenter at Night

By Erik Oster 

Last September, 72andSunny celebrated the new midnight version of SportsCenter with a spot promoting SportsCenter’s late night editions starring the Washington Nationals mascots called “Presidents.” SportsCenter, of course, typically works with W+K New York, but is treating the promotion of its late night editions as a separate project which seems to have been secured by 72andSunny, who EPSN previously worked with on a campaign promoting ESPN’s Sunday NFL Countdown. Now, nearly seven months after the initial effort, 72andSunny teamed up with the cast of the upcoming (April 15) Barbershop sequel Barbershop: The Next Cut for 30-second and 15-second ads promoting the late night edition of SportsCenter. 

In the 30-second spot, entitled “Legends,” Ice Cube, Anthony Anderson and Cedric the Entertainer argue over who is the best basketball team to ever play the game over a barbershop visit, prompted by a viewing of the late night edition of SportsCenter. In “Barbershop MVP,” meanwhile, Cedric knocks reigning NBA MVP Steph Curry. While in both cases the humor falls fairly flat, the ads fairly convincingly work in the Barbershop connection, as it’s pretty easy to imagine the characters arguing over an airing of SportsCenter. Plus “End Your Day on a Highlight” is a pretty perfect tagline for the brand.

Chief Creative Officer/Founding Partner: ​Glenn Cole
Executive Creative Director/ Partner:​Jason Norcross
Creative Director: ​Jed Cohen
Sr. Designer: ​Dave Estrada
Sr. Writer​: Nick Ciffone
Jr. Writer:​Carlyle Garrick
Jr. Designer: ​David Jung
Group Brand Director:​James Stephens
Brand Director:​Jessica Francis
Brand Manager:​Rochelle Farnum
Brand Coordinator:​Hector Romero
Director of Film Production:​Sam Baerwald
Sr. Film Producer: ​Eric Rasco
Group Strategy Director:​Matt Johnson
Strategy Director:​Heather Lewis
Sr. Strategist:​Nicole Brooker
Business Affairs Director:​Christina Rust
Jr. Business Affairs Manager:​Noah Winter
Production​Company:​Hungry Man
Director:​Wayne McClammy
Managing Partner/EP:​Kevin Byrne
EP:​Mino Jarjoura
EP/Director of Sales:​Dan Duffy
EP:​Nancy Hacohen
Producer:​Dave Bernstein
Editorial: ​HutchCo Technologies
Editor: ​Jim Hutchins
Executive Producer: ​Jane Hutchins
Finishing:​​Method Studios
EP:​Robert Owens
Lead Flame Arti​st: ​Aidan Thomas
Flame Support: ​Louis Schachte
Senior Producer: ​Cara Lehr
Mix:​Lime Studios
Audio Mixer:​Rohan Young
Audio Assistant:​Ben Tomastik
Executive Producer:​Susie Boyajan