72andSunny, Rick and Morty Creators Craft Carl’s Jr. Spot Free of Boobs, Butts

By Erik Oster 

72andSunny teamed up with the creators of Adult Swim’s Rick and Morty (Justin Roiland and Dan Harmon) for a 30-second Carl’s Jr./Hardee’s spot starring the titular characters, which marks the brand’s second collaboration with Adult Swim following an Aqua Teen Hunger Force-themed ad last year.

Notably absent (since this is a Carl’s Jr. ad) are boobs and butts (or even mushrooms disguised as butts). Instead we get a brief scene that manages to capture the feel of the show, with Rick storming into Morty’s room, announcing, “Morty, wake up, we’re in a Carl’s Jr./Hardee’s commercial right now” before introducing him to a series of giant, anthropomorphized burgers which vomit up sauce and may or may not be kleptomaniacs. In other words, probably the most entertaining ad we’ve yet seen from the brand. Fans of the show, desperate for more after a cliffhanger in the season two finale, are lapping it up, as the spot has racked up over 800,000 views since being uploaded to YouTube yesterday.

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