Jung Von Matt launched a holiday spot for German supermarket chain Edeka which has garnered its fair share of attention and controversy.
The spot takes a rather dark approach for a holiday ad, picturing an elderly man who is repeatedly made to celebrate the holidays on his own when his busy family can’t make it to his house. One year, he finally resorts to an act of desperate deception (can you tell we’re trying to avoid spoilers here?), undoubtedly a divisive move with audiences. But, whatever the ultimate takeaway from the ad (which really doesn’t have much to do with the brand itself), it certainly has attracted attention for Edeka, as the spot has racked up nearly 13 million views on YouTube since being uploaded last week.
Advertisement