72andSunny Promotes Jenny Campbell to Managing Director in Los Angeles

By Erik Oster 

MDC Partners’ 72andSunny promoted to managing director of its Los Angeles office. She replaces Chris Kay, who will move on to manage international ventures, in the position.

Campbell joined 72andSunny as managing director of “maker lab” and production studio HECHO EN 72 last July, following a little over a year as senior global brand director for Nike+ member services. She spent nearly eight years with Nike, serving in a variety of roles including digital sports experience lead for Nike+ Running, NikeFuel and social innovation, director of NikeFuel and consumer knowledge and global brand innovation lead, advanced initiatives. Before joining Nike as a marketing consultant in 2007, she spent over 12 years as a group account director with Wieden+Kennedy, working on accounts including Target, P&G, Electronic Arts, Nike and Heineken.

“At her core, Jenny is an innovator and builder,” 72andSunny founder, creative co-chairman Glenn Cole told Adweek. “John [Boiler, co-founder] and I have worked with Jenny throughout the years, and we’ve seen first hand how her entrepreneurial drive, exceptional creative judgement and empowering management style can inspire people and game-changing work.”


Campbell’s promotion follows 72andSunny being named global lead creative agency for eBay earlier this month and promoting five employees to partner status across its Los Angeles, New York and Amsterdam offices this week, including Kay.