72andSunny CFO Marita Scarfi Left to Join AdTech Company PebblePost as General Manager, CFO

By Erik Oster 

We see a lot of people leaving the agency world for Facebook, Google and consultancies, but not a whole lot getting into ad tech.

72andSunny chief financial officer Marita Scarfi, however, did just that with her move to PebblePost, inventor of Programmatic Direct Mail, as general manager of West Coast operations and CFO.

Scarfi spent around two years as 72andSunny’s CFO, following a stint as a freelance advisor. Before that she spent nearly two and a half years as CEO of San Francisco agency Organic. She spent over 15 years with Organic overall, serving in roles including CFO and COO before being named CEO in 2010.

“I have known Marita for many years and have been impressed by her abilities to scale transformative new companies into efficient and high performing billion-dollar businesses,” PebblePost CEO Lewis Gersh said in a statement. “Securing her leadership is a huge win for PebblePost and our clients as it will help us all learn, grow and outpace our goals.”

“PebblePost has created an entirely new channel for digital marketers which will leave a sea of archaic modes of driving programmatic success in its dust,” added Scarfi. “Lewis is a truly visionary leader and I look forward to playing a big role as PebblePost transforms the advertising landscape and brands realize results impossible in the past.”

72andSunny has not named a new CFO at this time.