180 Amsterdam Promotes Bennetton’s ‘Clothes for Humans’

By Erik Oster Comment

180 Amsterdam launched a fall campaign for¬†United Colors of Benetton, presenting the line as “Clothes for Humans” in a variety of comedically honest scenarios.

In “Interview,” for example, a smartly dressed woman signs off on a video chat job interview, seemingly the embodiment of ¬†professionalism. That is, until she gets up from her chair and it’s revealed that she’s not wearing pants. Hey, we’ve all been there, right?

Another spot sees another young woman who faces a “Dilemma” after dropping a snack. A third explores the awkwardness of having a photo of your parents above your bed during certain situations. The 15-second spots are running on broadcast in Italy and India, in cinemas in Italy and Mexico and online in Italy, India, Mexico, Spain, France, Germany, Greece and Portugal. There’s also a long-form “backstage” spot running online, which provides a closer look at the fall collection and the print elements of the campaign.


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