WGHP, the Greensboro, NC, FOX affiliate, has announced it will launch a 4:00 p.m. newscast on April 21.
WGHP news director Karen Koutsky promises a “very different” newscast from the 5:00 and 6:00 p.m. shows.
“Viewers are looking for more consumer news, entertainment and fun at that hour,” Kotsky said in a statement. “Of course, we’ll still cover weather, breaking news and headlines, but we’ll also have something a little different to offer.”
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In February, the station expanded its Noon and 6:00 p.m. shows by thirty minutes.