Former Spokane anchor Kirk Hawkins is resurfacing during the Super Bowl.
The former KXLY anchor makes an appearance in a 90-second spot for Amazon’s Alexa. He appears in the ad for just less than two seconds according to the Spokane Spokesman-Review.
The commercial also features celebrities Gordon Ramsay, Anthony Hopkins and Cardi B.“When I saw it, I thought, ‘Of course it’s Kirk,’” executive news director Melissa Luck told the paper.
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Hawkins worked at the ABC affiliate from 2004 to 2007. He now lives in Los Angeles and has pursued a career in acting.
Here’s the ad, which Adweek calls one of the best of today’s Big Game.