The Today show wins its 6th straight week in the key A25-54 demo, giving it wins for the first three weeks of the season, which hasn’t happened since 2011. Good Morning America continues as the most-watched morning show–even increasing its week-to-week lead by +8 percent–but it is also down the most vs. last year.
Compared to the same week in 2014 GMA is down -20 percent in the demo, and down -11 percent in viewers. Today is also down in both measurements, just not as much: down -4 percent in the demo, and down -2 percent in viewers. Only CBS This Morning showed growth: up +11 percent in viewers, but down -1 percent in the demo.
The averages for the week of Oct. 5:
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- Total Viewers: ABC: 4.829M / NBC: 4.428M / CBS: 3.461M
- A25-54 viewers: ABC: 1.620M / NBC: 1.689M / CBS: 981,000