Now that Nielsen has corrected its data reporting error, we have final ratings for the network morning shows for the week of Oct. 6. But they may not like what they see, at least in the A25-54 demo.
All three broadcasts were down compared to the same week last year. ABC’s “Good Morning America” which remains No. 1, was down -2% in both total viewers and the demo. No. 2 NBC’s “Today” show was down -3% in viewers and down -8% in the demo.
Only “CBS This Morning” grew in viewers: up +8%, but the broadcast was down -3% in the A25-54 demo.
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The averages for the week of Oct. 6, 2014:
- Total Viewers: ABC: 5.367M / NBC: 4.599M / CBS: 3.142M
- A25-54 viewers: ABC: 1.959M / NBC: 1.805M / CBS: 972,000