Morning Show Ratings: Week of Oct. 12

The Today show wins its 7th straight week in the key A25-54 demo.

While still winning the mornings among total viewers, GMA is down double digits compared to the same week in 2014: down -12 percent in viewers and down -19 percent in the demo. Today is also down in both measurements, just not as much: down -6 percent in viewers, and down -10 percent in the demo. Only CBS This Morning showed growth in viewers: up +7 percent, but down -2 percent in the demo. It’s a troubling trend for all three morning show to be losing younger viewers as the A25-54 demo is used to set advertising rates.

The averages for the week of Oct. 12:

• Total Viewers: ABC: 4.793M / NBC: 4.415M / CBS: 3.253M
• A25-54 viewers: ABC: 1.653M / NBC: 1.695M / CBS: 906,000