Morning Show Ratings: Week of November 12


By Chris Ariens Comment

“Good Morning America” wins another week in the mornings, and is now poised to win the November Sweep. It would be “GMA’s” first November sweeps win in 17 years and the show’s first win in any sweeps month in A25-54 viewers in more than 18 years – since July 1994. (Final numbers will be out later this week)

“GMA” kept a healthy 500,000 viewer lead on “Today,” but the gap in younger viewers remains tight: “GMA” had a +37,000 viewer advantage for the week of Nov. 12, while “GMA” had an +11,000 lead the week prior.

“GMA” and “CBS This Morning” were both up in total viewers compared to last year: +8% / +3% respectively. “GMA” was the only show up in younger viewers: +4%, while “Today” was down in both measurements, off -20% in younger viewers and down -14% in total viewers.

The averages for the week of November 12, 2012:

  • Total Viewers: ABC: 5.329M / NBC: 4.810M / CBS: 2.670M
  • A25-54 viewers: ABC: 2.006M / NBC: 1.969M / CBS: 1.003M