The week of the Presidential election was a strong one for ABC’s “Good Morning America” and CBS’ “CBS This Morning,” with both programs seeing substantial ratings increases from the same week last year. There was also some good news for NBC’s “Today,” which placed first in the demo on the three biggest news mornings of the week, Monday through Wednesday.
“GMA” led the way for the entire week however in both total viewers and adults 25-54, followed by NBC’s “Today,” which was close behind, particularly in the demo. CBS was a distant third, but posted its best ratings in more than a year.
“Today” was still down compared to last year while “GMA” was up +6% in total viewers and +5% in the demo, and “CTM” was up +8% in total viewers and +2% in the demo.
The averages for the week of November 5, 2012:
- Total Viewers: ABC: 5.497M / NBC: 5.182M / CBS: 2.954M
- A25-54 viewers: ABC: 2.106M / NBC: 2.095M / CBS: 1.136M