Dashiell Bennett writes that the Worldwide Leader is considering abandoning the 3D channel it launched in June if the company can’t find a sustainable business model. Which, of course, is ludicrous. 3D will succeed. But it’s going to take some time.
We bet that the majority of sports fans purchased a new, enormous, flat-screen television in the past two years. Expecting them to dish out another $1,500 for a 3D set isn’t realistic. It’s just not going to happen, especially when the offerings are so slim. But they will, eventually. The next set everyone buys will be 3D-enabled.
Someone is going to make a mint broadcasting 3D sports, but the money won’t start flowing for another couple years. ESPN would be foolish to get out of the business before it even began.