ABC Synergy: Good Morning America Married To Desperate Housewives

In this week’s Observer, Rebecca Dana examines a touchy, fascinating, sensitive subject: The synergy between Good Morning America and Desperate Housewives. In interviews, ABC News “downplayed the relationship between the two shows, making it seem more a schoolyard romance than the two-souls-becoming-one affair it plainly is on television,” Dana says.

She documents the many methods of collaboration and cooperation between the primetime and morning shows, and writes: “To capitalize on the show’s marriage to the Housewives, GMA will have to repeat this May performance throughout this fall’s sweeps. From the Sept. 25 season opener of Desperate Housewives through the crucial month of November, the relationship between GMA and its evening sister show will have to become that much tighter.” Here’s the full story…