Viggle, the publicly traded social TV company, acquired Wetpaint (a celebrity and entertainment news site) back in December of last year. They’ve just announced that Viggle’s points system will be built into the video you watch in Wetpaint. “Now consumers can earn Viggle points for watching video content at Wetpaint.com, a leading digital destination and social publishing platform for entertainment fans.” Here are the details.
How it will work:
The same technology that allows Viggle point-earning for watching original programming and TV show trailers on Wetpaint can be extended to other third-party properties across the web as well. This creates an ongoing opportunity for Viggle to partner with TV networks and online original content producers, to drive tune in and engagement.
Why this is an interesting wrap of social into news content:
Wetpaint is pretty much the only news site that’s owned by a social TV platform. Viggle’s attempt to gamify the video experience on their content will be an interesting one to watch as most news organizations haven’t yet tried to gamify the news consumption experience.